Tuesday, April 14, 2009

Go Organic on your IPhone

Finding out how to go organic for Earth Day is right at your fingertips, thanks to Go Organic!(TM) for Earth Day, the major national collaboration of the Organic Trade Association (OTA), (www.ota.com ), Earth Day Network (www.earthday.net), and MusicMatters (www.musicmatters.net ).

"Go Organic!(TM) for Earth Day's new iPhone application offers everything consumers need to go organic for Earth Day this April 22nd," said Christine Bushway, Executive Director of the OTA.

"Consumers can download the application for FREE and just enter their zip code to get a list of nearby stores where they can pick up free coupon books full of savings on favorite items from CLIF Bar, Van's, R.W. Knudsen Family and other leading organic brands," explained Michael Martin, Prez, MusicMatters. "Each coupon book is more than a $12 value!"

"The iPhone Application also provides a complete, up-to-date list of events consumers can participate in during Earth Day on April 22," said Sean Miller, Director of Education at Earth Day Network. "It's easier than ever for consumers to make a difference this Earth Day."

Leading national retailers in ten major markets are participating in "Go Organic!(TM) for Earth Day," which is now in its fifth year. In the west, retailers include: Ralph's in Los Angeles; King Soopers and City Market in Denver; Kroger, Brookshire's and Market Street in Dallas-Ft. Worth; and Fry's in Phoenix. In the southern states, participating retailers include: Kroger in Atlanta, Publix in Miami and Tampa, and Nutrition S'Mart in Tampa. In the Midwest and east, participating stores include Kroger in Cincinnati and Detroit, and ShopRite in the New York-New Jersey metro area.

For information about nearby stores giving out Go Organic!(TM) for Earth Day coupon books and Earth Day events, enter your zip code on the new iPhone application, or visit the Go Organic!(TM) for Earth Day website at www.OrganicEarthDay.org.

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